“It’s not WHAT you know, it’s WHO you know”

Look beyond your regular target market.

A fellow networker doesn’t fit your target market, will it stop them introducing you to their contacts? – the answer is no!  Before writing someone off because they may not be ‘corporate enough’ or are maybe ‘too small’, take a moment to readjust your thought process, and engage with them.


  • You never know who someone is connected to.
  • Your attitude says everything about how you will do business.

If people are networking, they are generally all there for the same things:

  • Growth through word-of-mouth referrals
  • To grow their knowledge base
  • To make contacts

Be less selective about who you network with and take your time to get to know your fellow networkers, some choose to keep it small or local, but it doesn’t mean that they aren’t big hitters in your business community.

“It’s not what you know, it’s who you know” – who you know will open doors, what you know will get you inside!

For networking centred around building genuine valuable connections, give Avanti a call (08000) 388 799 to enquire about groups in your area